Vision
Our vision is to create an XR Corridor to position India as a global hub for XR innovation by fostering a dynamic network of developers and designers and cultivating a pipeline of high-quality XR content that transforms industries and enhances experiences.The goal is to establish India as a hub for XR innovation and talent by 2047.
Mission
Our Mission at XTIC, IIT Madras:
- Accelerate the growth and adoption of VR, AR, MR, and HCI technologies.
- Drive innovation through initiatives like CAVE (Consortium for VR/AR/MR Engineering Mission in India) and standardization efforts.
- Facilitate knowledge sharing via newsletters, XR Summits, courses, webinars, workshops, events, and whitepapers.
- Foster research excellence in haptics, VR, and immersive technologies through regular publications and industry-academic collaborations.
- Support startups and projects by providing state-of-the-art lab facilities, experience centers, and incubation support.
- Bridge academia, industry, and government to transform ideas into real-world solutions.
- Publish the XTIC newsletters for updates and latest news in immersive technologies
- Conduct AR/VR courses and an annual XR summit to create a platform the industry and academia to interact and explore new opportunities
- Corporate Familiarization workshops for XR adaptation among Industries
- Academic Associate Program for XR adaptation in Academia
- Foster open source development and open Hardware development
- Create an XR testbed
- Establish experience centres along the XR Corridor
- Promoting Perceptual Engineering, Perceptual Algebra and Perceptual Physiology
A Roadmap for XR Corridor in India
- Working with International standards organization to develop Interoperability Standards, APIs and software solutions that make XTIC compatible with various devices from various industries.
- Through CAVE, our industrial consortium, establishing a network of high-quality content creators and developers worldwide to contribute to XTIC’s library of applications, games, and experiences.
- Working with global industries in various levels – Sponsored by global industries such as Qualcomm, participation of global industries such as Sony, workshops by global industries such as Samsung.
- Integrating AI/ML, and Gaming with XR to make XR experiences more personalized, responsive, and intelligent. GenAI could assist in creating realistic virtual environments, refining object recognition, and enhancing gesture and voice control.

Who we are
What we offer


What we believe
Technologies we serve

Virtual Reality
Virtual reality is about delivering a complete immersive ( generating a 3-dimensional image that appears to surround the user ) experience. The whole physical world can be transformed into the things that we imagine in virtual reality. Oculus Rift, HTC Vive, and Google Cardboard are some of the notable devices in virtual reality that help to transport humans to a new imaginary world.

Augmented Reality
Augmented reality focuses on bringing a live view from the digital elements using a camera on a smartphone or a PC.AR is one of the biggest trends in technology at this moment and making electronic gadgets more manageable around the globe. In Augmented Reality, digital information is overlaid onto the actual physical world.

Mixed Reality
Mixed Reality is also referred to as Hybrid Reality, using MR one can able to manipulate the digital images that are overlapped onto the real world. It produces new environments and visualizations, where physical and digital objects co-exist and interact in real-time. Somewhere between AR & VR, Mixed Reality takes place not only in the physical or the virtual world but is a mix of actual reality and virtual reality.

Haptic technology
Haptic technology is all about the sense of touch. Using Haptic technology it is possible to simulate virtual objects that can be touched. The sense of touch allows one to experience different sensations and is the fundamental component of Haptic communication. For instance, vibration in a cell phone, rumble in the game controller.
People
Principle Investigator
Dr. M. Manivannan
Haptics Lab
Department of Applied Mechanics
Indian Institute of Technology, Madras

Co-Principal Investigators
Dr.Kaushik Mitra
Computation Imaging Lab
Department of Electrical Engineering
Indian Institute of Technology, Madras

Dr.Mansi Sharma
Computation Imaging Lab

Dr.Lata Dyaram
Organizational Behaviour Lab
Department of Management Studies
Indian Institute of Technology Madras

Dr.Amit R.K.
Decision Engineering Lab
Department of Management Studies
Indian Institute of Technology Madras

Dr.A.N.Rajagopalan
Image Processing and Computer Vision Lab
Department of Electrical Engineering
Indian Institute of Technology Madras

Dr.John Ebenaser
Algorithms and Complexity Theory Lab
Department of Management Studies
Indian Institute of Technology Madras

Dr.Ganapathy Krishnamurthy
Medical Imaging Reconstruction Lab
Department of Engineering Design
Indian Institute of Technology Madras

Dr.Nirav Patel
INSPIRE Lab

International Collaborators
Co-Founder of Occulus, Perception Engineering Laboratory at the University of OULU
National Collaborators
Post Doctoral Associates and Research Scholars
Dr.Madhan Kumar V.

XTIC Core Members
Ganesh S
A Learning & Workforce Development Strategist, with over 27 years’ experience in leading and managing multiple businesses verticals specializing in Technology enabled Education & Skill Development.
An IIMC graduate and qualified Independent Director from Institute of Company Secretaries of India (ICSI), he currently leads as a Director of Product Strategy at Technogems Inc. He is also actively associated as a Board of Studies member with several educational institutions apart from being a member of Skill Development council of FICCI, Academic Convener of Experiential Technology Innovation Center, XTIC – IIT Madras. A large part of his career has been on Skill Development and Technology enabled scalable learning models.
As a passionate learner, trainer and coach, he loves engaging with the students, faculties and budding entrepreneurs. He has done several certifications in the areas of coaching & mentoring new age entrepreneurs and businesses, notable among them are from Wharton School of Business, Case Western Reserve University, University of Maryland, University of Toronto, etc. A Gamification & Game based teaching specialist conducts Faculty Development workshops on Teaching and Learning process for Higher Education faculties.

Thriveni

Industry Leaders with XTIC
Shri. Rabindra Sah
Chief Engineer – Strategic Projects at Tata Technologies | Global Practice – Automotive & Industrial Heavy Machinery | Creating Industry Business Solutions for Digital & Physical Transformation in Product & Manufacturing
30 years of experience with Tata Technologies & Tata Motors, Strong AR/VR experience of end to end Automotive – Product Design to Manufacturing domain – Digital & Physical both, Subject Matter Domain Expert, Execution & delivery.

Dr.Ashok Maharaj

Our Advisory Board
Mr. Prakash Damodhar, I.A.S ( Retd. )
Former IT Secretary of Tamil Nadu.
Advisor for Centre of Excellence Operations.

Mr. Hans Raj Verma, I.A.S

Dr. Neeraj Mittal IAS
