Who we are
We are an innovation hub dedicated to fostering advancements in AR, VR, and MR for academia, industries and startup guiding them on their entrepreneurial journey. As catalysts, we accelerate growth, streamline processes, and help bring projects and products to fruition.
We support both those who aim to solve problems by building businesses and those who seek to explore innovation in immersive technologies.
What we do
Insights on Technology and Innovation for Everyone
For Academia
Our center offers:
- Expert guidance to foster innovation and growth.
- Workshops designed to enhance practical skills.
- Resources to transform ideas into products.
For Corporate
- Research and Development (R&D) Support
- Product Innovation Assistance
- Access to IIT Madras Laboratories
For Start-Ups
Our center supports startups of all sizes in XR technologies by offering:
- Project Assistance: Providing guidance and support throughout the project lifecycle.
- Knowledge Sharing: Facilitating access to industry insights and best practices.
- Partner Connections: Connecting startups with potential collaborators and industry partners.
- Lab Access: Offering facilities for prototyping and developing scalable solutions.
Latest Announcements
Driving Innovation and Entrepreneurship
We are an innovation corridor that exists to support innovation in AR, VR & MR for IIT Madras projects and selected students in their pursuit to explore and guide to the journey of entrepreneurship. We are the catalyst who will accelerate growth, expedite the process, and envision a project or product to completion.
Our Labs
We push the boundaries of technology in pursuit of certain breakthroughs. IIT madras is offering various lab sessions to explore and identify new technologies. Here we provided Lab’s Complete Information and Features. Dedicated researchers, students and staff accompany visitors to the labs, on a voluntary basis, offering their expertise and knowledge and demonstrating the mission and research activities of the IIT Madras.
Technologies we serve
Virtual Reality
Virtual reality is about delivering a complete immersive ( generating a 3-dimensional image that appears to surround the user ) experience. The whole physical world can be transformed into the things that we imagine in virtual reality. Oculus Rift, HTC Vive, and Google Cardboard are some of the notable devices in virtual reality that help to transport humans to a new imaginary world.
Augmented Reality
Augmented reality focuses on bringing a live view from the digital elements using a camera on a smartphone or a PC.AR is one of the biggest trends in technology at this moment and making electronic gadgets more manageable around the globe. In Augmented Reality, digital information is overlaid onto the actual physical world.
Mixed Reality
Mixed Reality is also referred to as Hybrid Reality, using MR one can able to manipulate the digital images that are overlapped onto the real world. It produces new environments and visualizations, where physical and digital objects co-exist and interact in real-time. Somewhere between AR & VR, Mixed Reality takes place not only in the physical or the virtual world but is a mix of actual reality and virtual reality.
Haptic technology
Haptic technology is all about the sense of touch. Using Haptic technology it is possible to simulate virtual objects that can be touched. The sense of touch allows one to experience different sensations and is the fundamental component of Haptic communication. For instance, vibration in a cell phone, rumble in the game controller.
Activities
Research & Innovation
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